Every citizen, entity and institution have a responsibility towards the community they work with and the environment that they are part of. This is the rationale behind for Titan Company Limited Responsible Citizenship vertical. We believe that we need to give back to the society we function in. Hence, every year, we set aside 20% of our Corporate Social Responsibility budget towards need-based initiatives arising from our priority states or otherwise.
Water, Sanitation and Sustainable Livelihood programme
Climate change is a major discussion topic in today’s world. One of the critical outcomes is Natural disasters, wherein the impact is long lasting, sometimes altering the landscape and changing the lives of the dependent communities. In 2013, the Uttrakhand floods caused devastation beyond comparison. While relief work was immediate, for Titan, it was also about acting as a Responsible Citizen and giving back to the state. It is with this intent that we partnered with the Himmothan Society, an initiative of the Tata Trusts to implement two projects:
a) Integrated Village Development Program in 20 villages
b) Water and Sanitation in 11 villages in Tehri Garhwal
IVDP is being implemented in flood-affected villages and is currently reaching out to 4000 primary beneficiaries. The water and sanitation project is in hilly terrains wherein the villagers have no access to water or sanitation facilities. Both the projects are being supported by the communities.
The institution that has the biggest reach in our country is the Government and its agencies. No entity can replace the Government or substitute its role or work. Hence, it is pivotal to recognize this and collaborate with the Government to further enhance the reach so that the poorest of poor are benefitted. Keeping this in mind, post the Tamil Nadu floods in 2015, Titan partnered with NABARD (National Bank for Agriculture and Rural Development) and NAF (National Agro Foundation), Chennai to roll out a watershed program in Cuddalore district (one of the worst affected districts during the floods). As part of the project, 5000 hectares of land shall be developed for water shed development; thereby, increasing the capacity of water storage for the villagers and their cattle. The project is being carried out in a scientific and systematic manner under the guidance of NABARD.