For many, music is life rather than a part of it. It lays the foundation for life's rhythm and sets the tone for every party. To appreciate the Ragers that encompass the Fastrack way of life, Fastrack gave people the chance to live their dream and party at the best music festivals in India. With the Fastrack Passport at the helm, people had the chance to meet their favourite artists and party it up with Fastrack.
Fastrack tied up with The Music Run, Sunburn and Supersonic, India’s biggest music festivals, with the ‘Rage with Fastrack’ campaign. The festivals really got raging with on-ground activities like VR skydiving, a mechanical surfboard and the Fastrack slide. It gave a flavour to the festival that allowed people to live and laugh.
Ragers from all over the country helped Fastrack define what it means to rage. They sent in photos and videos of themselves partying it up like there's no tomorrow and in turn stood a chance to win the Fastrack Passport, an exclusive pass to some of the wildest parties in India, all expenses paid. Better yet, it allowed people to meet their favourite artists in person, an indispensable experience for most.