The Saree Run with Pinkathon
TANEIRA’S FRESH TAKE ON THE SAREE IS HERE TO STAY – THE SAREE RUN
This weekend saw the city taken by storm with Taneira and Pinkathon coming together for the second edition of The Saree Run at Freedom Park. After a successful run in 2018, this year’s run witnessed 1500 registration for the run in support of women’s fitness. The run was heralded by the ultramarathon runner, Ironman - Milind Soman.
Juxtaposing fitness and sarees together, Taneira’s unique initiative brought women across ages, life stages and walks of life together on the 3 kilometer track - to show that nothing holds them back in their journey towards a better & fitter version of themselves. With the theme of #Don’tHoldBack this year, the Saree Run began with an energetic warm-up Zumba session, led by Zumba instructors in their saree best. Taneira engineered a unique saree drape for the event allowing women to participate whole heartedly in an avatar that made for a heartening sight.
Speaking about the initiative, Shyamala Ramanan, Business Head, Taneira said, “It gives us great pride to be associated with Pinkathon through our second edition of The Saree Run. Seeing the overwhelming response only strengthens our belief in championing the woman at the center of all that we do. Every woman has an innate strength which allows her to don multiple hats, and yet not hold back from being the best version of herself. The Saree Run is a fitting tribute to the woman, her indomitable spirit and the strength she emanates through life's journey.”
These yarns of strength brought together women who relate with the same sentiment, to mark a fitter tomorrow & celebrate their unique attitudes of strength. An inspiring set of saree runners were felicitated at the event, including Suneeta Prasanna, a 75 year old ultramarathon runner who runs only in sarees, and Smita Biswas who completed the 100 kilometer Oxfam trail walk in a saree. The event also entailed an active #DontHoldBack campaign on social media, to celebrate individual stories of strength – the winners of which attended a meet & greet with Milind Soman post the run.
Speaking at the event, Milind Soman said, “We believe in the inclusiveness of all and make sure that women can and should practice staying fit wearing whatever they are most comfortable in. The legacy and love of every Indian woman for sarees is undeniable. Through our association with Taneira for the Saree Run, we intend to empower and encourage all women to enjoy their fitness journey.”
Participants at the run signed off with their inspiring messages on the #DontHoldBack saree, a special installation at the venue, continuing the tradition from last year – “Strong women raise strong girls, cheers to women everywhere!” read one message; a most fitting end to Taneira’s latest initiative that promises to elevate the longstanding love affair of women and sarees everywhere.