SKINN by Titan launches India's first all-French advertisement
In a first-ever, SKINN by Titan, a range of exquisite French fragrances, aired an all-French ad film. Highlighting the French origin of SKINN's range of perfumes, the unique film was initially aired without subtitles, thus creating intrigue and emphasising the French connect.
The TVC showcases the playful and flirtatious banter between a man and woman at a fragrance store. While the attire and the background score are French inspired; the voiceover is what unfalteringly delivers the BornFrench message. There are many things to love about the French, but the elegance and charm with which they flirt is perhaps the most coveted of all, which is rightly captured in the ad film.
Kalpana Rangamani, business head, Fragrances, Titan Company, said, “With SKINN, we aim at making fine French fragrances accessible to men and women with our sweet price point. We have seen that perfumery as a category is well accepted among the young, contemporary and well-travelled audience. By showcasing a witty and flirtatious conversation in the ad film, we are appealing to a category of modern consumers who are confident in their own skin and celebrate the nuances of life. The film establishes the French connect of SKINN fragrances which are crafted by master perfumers and are bottled in France, which is a testament to the products' quality.
Sharing his thoughts on the ad film, Azaz Haque, executive creative director, Ogilvy & Mather, said, "This being SKINN's second major TV campaign, we were keen to break clutter and get noticed by the consumer in this loud market. With this ad film in all French, we believe the brand will evoke the desired intrigue at launch, which will then be followed by a version with English subtitles on TV and online. It is a very bold and gutsy move by the brand to launch an ad film in a foreign language – a decision we are thrilled and excited about."