Sonata and CSK partnership celebrates the ‘Khud par yakeen’ spirit of TN youth
Chennai, 20th March, 2019: Sonata, India’s largest selling watch brand from Titan Company Limited, has associated with the much-decorated Indian Premier League (IPL) franchise, Chennai Super Kings as an official merchandise partner. Sonata has launched an exciting range of CSK watches and fitness bands to delight the fans.
Brand Sonata is known for its offering of trendy watches for value-conscious consumer and its message "KhudParYakeen" resonates with the youth across the nation. Brand CSK is well-known for its consistent performance and its fans unparalleled affinity to the team. With this official merchandise, Sonata wants to be a part of the CSK fans’ emotional journey during this IPL season, where they can sport the watches and cheer for their favourite team.
The specially designed watches are bold and colourful, matching the exuberance of brand CSK. The trendy dials feature the roaring lion logo and the iconic #whistlepodu tagline of CSK. The collection includes bold and trendy watches for stadium fashion, minimalist design watches for everyday fashion and trendy SF Rush fitness bands for the smart CSK fans.
Speaking on the occasion, Mr Utkarsh Thakur – Marketing Head – Sonata, Titan Company Limited, said “We are immensely happy to partner with CSK. Tamil Nadu is a key market for Sonata and CSK is a strong brand in Tamil Nadu with a loyal fan base across age groups. The brand ethos of Sonata ‘Khud Par Yakeen’ is about believing in self and it resonates with CSK’s journey over the years in IPL. With this collection, we want to be a part of the CSK fans' exciting and emotional journey during this IPL season.”
Sonata is India's largest selling watch brand, from Titan Company Ltd., a TATA group company. It has established itself as a brand of great quality and unbeatable value for the customer. The brand has an annual sales volume of over 5 million watches and is sold through a strong retail network of over 8,000 dealers across the country. Every watch purchased comes with the TATA guarantee.