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Spoilt for choice, sarees galore with Taneira’s festive collection


It’s that time of year again! The thrill of festivities, the making of mithai, the coming together of families and let us not forget — the joy of finding that perfect outfit to ring in the good times. It’s hard to imagine a festival without the resplendent and eternal 6 yards, so this year, Taneira has put together a brand new, unique festive collection, curated from across the country. 

With stores in 3rd Block Jayanagar and 100 Feet Road Indiranagar, Taneira (the youngest brand from the House of TATA) is unmissable for their striking display and warm service. Designed to allow you an intimate yet relaxed browsing experience, the journey through their store brings alive the sheer grandeur of India’s vast saree repertoire. 

The crowning jewel in the festival collection is the most amazing range of silks from Assam. Unlike anything seen before, these Assam silks are a fitting counterpart to the popular Kanjeevaram and Banarasi. With intricate borders woven onto the saree and grand pallus, these sarees often carry the Gach (tree) motif, the Jaapi (traditional conical hat of Assam) and King Khap’s insignia – Two lions facing each other inspired by the Ahom dynasty, signifying the royalty and magnanimity of the erstwhile kingdom. The Assam collection is wide and wonderful – the spectacular hues of pastels and off-whites are just as striking as the bright blues, sunshine yellows, hot pinks and lime greens. You will be spoiled for choice and with good reason; this saree is truly a collectible in any saree wearer’s wardrobe. 

Crossing over to the south of the Vindhyas, Taneira has taken the favoured South Silk to give it a new spin, celebrating design elements that veer away from the traditional design language of the genre. Geometric pallus in tie & dye come to life with dramatic contrast colours, silver zari finds a unique lease of life in delicate butas and distinctive graphic borders. The contrast blouses of these sarees add to the festive flavour; heavy jhumkas and a splash of jasmine are all you need to make this truly memorable. 

For those who can’t escape the delicate thrill of gold, Taneira’s range of tissue Maheshwaris are sublime. With delicate gold threads running through the body of the saree upon a range of delectable pastel colours, these Maheshwaris sing of festivities! For a bit of zing and a hit of pizazz, try Taneira’s Bengal sarees - bright and modern weaves that drape like a dream. And finally, for the ultimate favourite, their vivid but graceful Chanderi silk-cottons; intricate contrast borders and an embellishment of dainty gold butas that stand out on any occasion. 

Taneira’s multitude doesn’t end here, the collection of Bhagalpur Tussars, Banarasi silks and Kanjeevaram silks are curated to perfection, right through the year. We recommend you go in with your eyes wide open and let yourself be dazzled. With every piece a unique one, we guarantee you won’t walk away empty handed. So, make your journey to our store, discover a superb line up and let the Diwali festivities begin!