Tanishq launches ‘Jewels of Royalty’ collection
Inspired by the magnificent beauty and timeless wonder of Royalty, Tanishq launched a collection of contemporary designs with Royalty. Crafted with unparalleled elegance and grace, this collection is perfect for the woman of royal calibre. The value, beauty and most importantly the stories of love, dreams and accomplishments behind the jewellery pieces transform these into true heirloom pieces.
India has been home to generations of Royalty, who exemplify rare and distinct beauty. The intricately crafted diamond and open polki pieces are products of rare craftsmanship and resonate rare beauty. Inspired by the Patiala Royals, Indore's Royal Repository and the royals vaults of Baroda, these majestic pieces exude a grandeur that is unmatched and exquisite!
To launch this collection and convey the message about its very unique aim: to give its wearer, the modern Indian woman, the royal treatment with every piece, the brand created an ad film with Deepika Padukone. Conceptualized by Lowe Lintas, this film shows Deepika as her real self.
Video URL - https://www.youtube.com/watch?v=M0FWmiWorLw
Rajesh Ramaswamy. Executive Director, Lowe Lintas Bangalore, said, “We use Deepika as the way she is and the way she is in her life. Therefore, over here as well, we have tried to find a connection between her and the jewellery.