Titan forays into the US market with Amazon
In line with Amazon’s vision to transform the way India sells, Amazon announced its partnership with the iconic Indian lifestyle brand Titan on 8th August, 2017. Available in 30+ countries and renowned worldwide for world-class innovation and award-winning designs, Titan’s collaboration with Amazon will now help them foray into the US market and reach out to Amazon’s wide and loyal consumer base internationally.
Under the partnership, Amazon, through its Global Selling Program, will enable Titan to take its vast range of watches to millions of global customers across ethnicities on Amazon.com in the US and eventually across other Amazon marketplaces. Apart from watches, Titan will also launch its wide range of Fastrack accessories and further plans to add additional products from its robust product portfolio to Amazon’s global marketplaces. Through this collaboration, Titan watches will now become easily available to millions of overseas Amazon customers, strengthening the brand and emphasising the integrity that the Titan name has always stood for.
Sharing his views on the partnership, S Ravikant, CEO, watches and accessories, Titan Company, said, “Somewhere in the world, a Titan watch is being purchased every three seconds. While this is a reflection of Titan’s popularity, it is also propelling us to expand our boundaries. Titan has over 200 million customers and 7,000 retail stores spread over 30+ different countries. But with global demand heading north, Titan is westward bound; our entry into the US via Amazon’s Global Selling Program allows us access directly to the American market. We are very pleased to partner with Amazon and we are certain that we will be able to offer value for money to our mainstream online global consumers seamlessly through this partnership”.
“We are thrilled to have Titan, one of India’s most recognised and loved lifestyle brand, on board and are excited to help fuel the brand’s growth by offering unprecedented reach to global consumers. Through this programme, we will offer Titan an end-to-end solution and help the brand cater to the growing appetite for quality Indian products amongst global consumers. Since its inception in 2015, our Global Selling Program has grown multi-fold and we are delighted that the programme is enabling emerging companies as well as iconic Indian brands, such as Titan, to leverage the opportunity to access a large base of hundreds of millions of Amazon customers,” said Gopal Pillai, director and GM, seller services, Amazon India.