Ananya Pandey Joins Tanishq as Brand Face

Tanishq names Ananya Panday as its new brand ambassador, highlighting modernity, self-expression, and a deeper connection.

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Tanishq, India’s largest jewellery retail brand from the House of Tata, announced Ananya Panday as the new face of the brand, marking a defining step in its continued evolution. The association reflects Tanishq’s sharpened focus on modernity, self‑expression, and relevance, reinforcing its connection with today’s confident, style‑forward woman across categories and occasions.

Coinciding with the announcement, Tanishq brings back its much‑anticipated Festival of Diamonds—the brand’s largest annual celebration of natural diamond jewellery. This year, the festival underscores Tanishq’s leadership in design‑led, versatile everyday diamond jewellery, offering over 10,000 natural diamond designs across earrings, rings, neckwear, bangles, bracelets and more.

The new campaign featuring Ananya Panday is anchored by the line “Give wings to the girl within”, celebrating the childlike joy, self‑expression and emotional resonance that natural diamonds bring to everyday life. The film captures moments of uninhibited joy and playful discovery as Ananya explores a range of contemporary natural diamond designs—revealing, in a gentle twist, that the carefree little girl on screen is Ananya herself.

Speaking at the launch, Ananya Panday said, “Tanishq has always stood for women across generations, celebrating trust, emotion, and timeless beauty, which is what makes this association incredibly special for me. Working with the brand has been something I’ve long looked forward to, and this collaboration feels incredibly close to my heart. What drew me to the campaign is how beautifully it honours the little girl within all of us—the one who loved sparkles, dreamed freely, and expressed herself without hesitation. Being part of a narrative that encourages women to embrace their individuality and wear their confidence every day makes this experience deeply meaningful.”