Rivaah by Tanishq celebrates Akshaya Tritiya & Weddings

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April, 2025: As the auspicious festival of Akshaya Tritiya approaches, Tanishq’s exclusive wedding sub-brand, Rivaah, is set to celebrate the grandeur of upcoming summer Indian weddings with its exquisite bridal jewellery collections. With a profound understanding of diverse wedding traditions, Rivaah by Tanishq is all set to offer the perfect jewellery for every occasion — from the Nishchayam to the Muhurthum to the grand reception. Each piece is designed not only to honor these cherished traditions but also to reflect the individuality and elegance of the bride. Rivaah seamlessly blends heritage with personal expression, empowering brides to craft their own unique bridal narrative. Rivaah by Tanishq is committed to elevating every aspect of the wedding experience, ensuring that each moment resonates with timeless elegance.
Recognizing the evolving preferences of today’s South Indian bride, Rivaah by Tanishq presents a thoughtfully curated selection of bridal jewellery — blending cultural richness with contemporary design sensibilities. Each piece is meticulously handcrafted over 100 days using time-intensive techniques such as nakshi engraving, temple repoussé, Kasu malai linkwork, Kemp stone inlay, hand-strung pearl bunching, granulation, and South Indian-style filigree. From flexible chokers and structured mango harams to vankis, layered necklaces, and statement waist belts, the collection reflects a modern interpretation of South Indian bridal jewellery — detailed, elegant, and deeply personal. Designed to complement bridal silks while offering versatility across functions, every piece is a blend of precision craftsmanship and purposeful design.

By reimagining heritage forms through a modern lens, Rivaah by Tanishq caters to the individual style of today’s bride — confident, expressive, and rooted in authenticity.

As Akshaya Tritiya symbolizes new beginnings, and with the onset of the ‘diamond wedding season’, the collection caters to the growing demand for jewellery that seamlessly blends tradition, intricate high value designs, and long-term value. Weddings are deeply personal, and Marriages Crafted by You embodies the spirit of self-expression, allowing brides to celebrate their tradition while embracing contemporary elegance. Each design of the wedding collection narrates a story of custom and modernity, making it an heirloom-worthy investment for every bride. The Natural Diamonds collection epitomizes luxury and sophistication, featuring timeless jewellery that combines traditional artistry with modern aesthetics; highlights include natural diamond chokers and necklace sets, offering versatility for various wedding occasions.

Pelki Tshering, Chief Marketing Officer, Tanishq, said, “Jewellery buying is intrinsically rooted in the South Indian culture. It is a symbol of prosperity and tradition, and as we enter a high-intent buying season driven by weddings and Akshaya Tritiya, customers are looking for options that are rooted in cultural sensibilities yet have a modern touch. In line with this, Rivaah by Tanishq’s latest collection offers jewellery that aligns with this sentiment. Created in response to the rising preference for heirloom-worthy natural diamond jewellery and gold that can be passed on for generations, it offers timeless value and regional craftsmanship. As a brand, we continue to focus on innovation within tradition, ensuring to remain the preferred one-stop bridal destination for modern Indian consumers. We also recognise the current price volatility when it comes to purchasing a desired piece, this is why customers can now avail the best deals, including the Rivaah Golden Advantage scheme that mitigates the impact of fluctuating prices and enables customers to buy their dream jewellery”.

To elevate the festive shopping experience, Tanishq is offering a powerful value proposition with up to 20% off on making charges of gold jewellery and diamond jewellery value, along with ₹101 off per gram on gold purchases. Customers can also benefit from Gold Rate Protection by booking in advance and stay shielded from price hikes. Adding to the value, Tanishq assures 100% exchange value on old gold brought from any jeweller, reinforcing trust, flexibility, and smart gold buying this season.