We grow up mirroring her without even realizing it. Her habits, her quirks, her values — they shape who we are.
This Mother’s Day, SKINN celebrates the invisible thread that connects every mother and child — the grace, the spirit of the mother they admire.
The campaign’s insight is that no two mothers are alike. While we may adore them for their unconditional love, it’s their unique essence that stays with us—whether it’s her elegance, her free spirit, or her fearlessness. This campaign is built on the belief that every mother deserves a gift that reflects who she truly is. And the most meaningful gift is one that captures her essence—magical, graceful, bold, or free-spirited, just like he
Incorporating that, SKINN collaborated with 3 popular mother-children duos to bring alive the narrative that SKINN is the fragrance brand for modern Indian gifting.
A daughter reflects on her mother’s timeless elegance—how she balanced every role in her life with quiet confidence and ease. A son admires his mother’s carefree, joyful nature—wearing sneakers with sarees, dancing without hesitation, and living life on her own terms. A daughter-in-law and her mother-in-law explore their relationship. What once felt like a strong, intimidating personality slowly revealed itself to be a source of deep admiration.
Watch the video to learn more
