At Titan Company Limited, storytelling has always been about reflecting real people and real emotions. Across brands and generations, Titan has built narratives rooted in human connection where purpose is not separate from creativity, but central to it. Titan’s brands have consistently placed people at the heart of every experience, with purpose guiding not just what we say, but how we say it.
This IPL season, Titan brings that philosophy to life in a new way with “Sign of You” — a first-of-its-kind initiative that brings together seven brands from the House of Titan on a single storytelling platform, created exclusively for the Indian Sign Language (ISL) feed.
Featuring Titan Watches, Tanishq, Mia by Tanishq, CaratLane, Taneira, Titan Eye+, and IRTH, the campaign reflects a shared belief that inclusion and expression must be built into the stories we tell.
At the heart of the campaign is Misha, a recurring protagonist whose journey unfolds across seven films through moments of identity, love, confidence, belonging, gratitude, and self-expression. While each film stays true to its individual brand, together they create one connected narrative shaped by empathy and inclusion.
Sharing his views, Mr. Ajoy Chawla, Managing Director, Titan Company Limited, said, “At Titan, we believe that what we create must reflect the world we live in — a world of many expressions, identities, and experiences. ‘Sign of You’ is a collective expression of our values as a House of Brands. By creating original stories for the IPL’s Indian Sign Language feed, we hope to contribute to a more inclusive viewing experience while celebrating the power of human connection beyond words.”
Speaking on the initiative, Sirish Chandrashekar, Head - Corporate Brand, Titan Company Limited, said, “One of Titan’s enduring strengths has been the freedom to experiment and create with purpose. This campaign reflects that spirit where multiple brands and creative partners are coming together to build communication that is inclusive by design and emotionally authentic. Storytelling has always been central to how Titan builds connections, and ‘Sign of You’ extends that philosophy.”
Conceptualized by Titan’s Corporate Brand Team, “Sign of You” was created in collaboration with creative partners including Ogilvy, Famous Innovations, Lowe Lintas, CaratLane’s in-house creative team, and Superfly Films.
