Why Gen-Z Is Swapping Rakhis for Wristwear

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Why Gen-Z Is Swapping Rakhis for Wristwear

Rakhi 2025 is all about style, sentiment, and self-expression. For Gen-Z, the traditional thread is evolving into...

Rakhi 2025 is all about style, sentiment, and self-expression. For Gen-Z, the traditional thread is evolving into something more wearable, personal, and fashion-forward. From gemstone bracelets to minimalist watches, here’s how the new generation is turning Rakhi into a celebration of identity.

Revathi Kant, Chief Design Officer, Titan

“Gen-Z is redefining Rakhi with wristwear that’s expressive, stylish, and deeply personal. At Titan, we see this shift as a celebration of individuality and emotion, where design becomes the language of love.”

Bracelet Rakhis That Double as Daily Wear

Bracelet-style Rakhis are leading the charge. Gen-Z wants gifts that go beyond the moment—pieces they can wear every day. Sleek leather cords, metal chains, and zodiac-inspired charms are replacing traditional threads. These bracelets are not just accessories; they’re reflections of personality. Designers can lean into modularity here.

Think: interchangeable charms, initials, and layered textures make each piece unique and versatile.

Mia by Tanishq is responding to this shift in sentiment with a Rakhi collection that’s designed to be worn well beyond the festival. The collection features adjustable cord bracelets with 14kt gold motifs, each symbol carrying a quiet message—like the Lotus for prosperity, the Tiger for strength, or the Panda for balance.

Watch-as-Rakhi: The New Wrist Ritual

Watches are also making a comeback as Rakhi gifts, but with a twist. For Gen-Z, a watch is more than a timepiece—it’s a statement. Minimalist dials, pastel straps, and engraved casebacks are turning watches into symbols of timeless love. Gifting a thoughtfully curated Rakhi edit featuring sibling-themed limited editions or custom engravings adds a layer of meaning, turning a functional gift into a cherished keepsake that celebrates the bond in style.

Gemstone Power Bracelets

Gemstone power bracelets are another rising trend. Gen-Z is drawn to accessories that carry meaning. Stones like black onyx for protection, tiger’s eye for courage, and pearls for wisdom resonate with their values. These aren’t just pretty pieces—they’re wearable affirmations. One can pair natural stones with matte gold or oxidized silver to keep the look modern and gender-neutral, while still allowing each stone to tell a story.

DIY Crochet & Handmade Rakhis

Craft is also making a comeback, with DIY crochet and handmade Rakhis becoming a nostalgic yet fresh choice. Gen-Z values authenticity and sustainability, and handmade pieces offer both. Whether it’s a beaded thread or a fabric wrap, these artisanal designs feel personal and thoughtful.

Luxury Rakhi Gifting

For those looking to go big, luxury Rakhi gifting is on the rise. Gen-Z appreciates quality and meaning, and a luxury piece is a lasting symbol of love. Sterling silver bracelets, dainty diamond bands, and engraved rings are perfect for those who want to elevate the occasion. Rakhi-exclusive packaging and limited drops can make the experience feel even more special.

Rakhi 2025 is no longer just about tying a thread. It’s about wearing a bond that lasts. For Gen-Z, every piece of wristwear is a story, a sentiment, and a style statement. And that’s a trend worth threading.