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Xylys, the premium watch brand known for its bold modern silhouettes and Swiss‑engineered precision, has announced Indian cricketer Abhishek Sharma as its new brand ambassador. The association strengthens the brand’s connection with a new generation that values performance, design excellence, and everyday durability in equal measure.

Xylys watches are crafted for individuals who move fast and dress with intention; bringing together refined finishes, superior water resistance, and contemporary design lines rooted in Swiss craftsmanship. Abhishek Sharma reflects this balance of precision and personality. Recognised as one of India’s most exciting young cricketers, his fearless gameplay, discipline, and clarity of purpose mirror the brand’s ethos of momentum, focus, and confidence.

Speaking on the announcement, Kalpana Rangamani, CSMO, Titan’s Premium watches, said, “Xylys is designed for individuals who value quality and are confident and intentional about the styling choices they make. Abhishek embodies that dual spirit through his journey; a powerful combination of strong performance and contemporary, confident styling. This aligns naturally with what Xylys represents, making this association both authentic and meaningful.”

Commenting on the association, Abhishek Sharma said, “As a professional athlete, precision and consistency are extremely important to me. I’m drawn to products that are well crafted, thoughtfully designed, and built to perform. Xylys reflects that balance of Swiss craftsmanship and modern style, and it feels like a natural fit for how I approach both my sport and my personal style. I’m looking forward to representing a brand that values performance as much as personal expression.”