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About Tanishq
Ever since its inception, Tanishq has breathed new life into the jewellery category. As India's first national retail jeweller, it has been a driving force behind the modernization of the category, ushering it from the depths of tradition into the world of contemporariness, at par with leading global standards. From empowering its customers with Karatmeters in every store, which are tools that allow customers to check the purity of every gram of gold they buy or own, to ensuring better, respectful work environments for its artisans through the creation of Karigar Parks. Time and again, Tanishq has sparked powerful conversations and redefined cultural norms, by challenging stereotypes and shaping new narratives. Whether it is about working mothers, or single mothers, or equal marriages, it has never flinched from being the authentic voice for its audiences, telling their stories and pushing the envelope. An inclusive and sustainable growth story is at the heart of the brand and defines its core values. All this and more is why today Tanishq is synonymous with progress, winning as the nation's leading jeweller of choice.
