Revitalizing India's Handloom Clusters with Project Antran

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Project Antran

Antran is a craft-based livelihood programme, initiated to bring seminal changes in the development of the crafts sector. This comprehensive programme aims to rejuvenate ailing handloom clusters through an end-to-end programme. The overarching objective of this intervention is to transform six pilot weaving clusters by creating entrepreneur-led microenterprises across each element of the value chain. Three handloom clusters, one each in Odisha, Assam and Nagaland, states known for their rich cultural weaves, were chosen in the first year. Incubation and design centres were also opened in these three pilot states as a one-stop destination for buyers, designers, researchers and lovers of traditional crafts. In the second year, three more clusters have been added in Odisha, Assam and Andhra Pradesh.

Antran-led community initiatives across four states and six clusters are in Assam (Kamrup and Nalbari), Nagaland (Dimapur), Odisha (Gopalpur and Maniabandha) and Andhra Pradesh (Venkatgiri). Antran works towards strengthening craft ecosystems, building the core strength of handloom textiles such as natural fibres, hand-spun yarn and natural dyes while reviving and reinterpreting the traditional weave designs in these selected clusters for wider markets. Artisans learn about design and business and are empowered towards entrepreneurship and self-employment.