But that is the hoary Tata tradition in which Titan Company was schooled in the mid-eighties.
That’s the inspiration that made the founders of Titan go to villages in Tamil Nadu and recruit young women and men and train them in making watches, rather than hire experienced watch-makers from the industry.
Or enable women’s self-help groups set up downstream watch assembly units, create employment, deliver steady incomes and accelerate social development.
Or build an organisational culture that was anchored in a total belief in employees, their innovation potential and their commitment to results.
Or build a climate of the highest ethical standards over decades, culminating in the naming of Titan’s corporate office campus as “Integrity.”
These foundational principles have created and strengthened the stakeholder focus among the Company’s leaders and managers, resulting in multiple programmes over the last 4 decades.
Through formal and informal processes, we make sure we listen to our franchise and distribution partners and all the store staff who work for the Company and keep delivering improvements all
the time.
Through programmes like 4P (People, Place, Process, Planet) jewellery vendor situations have been transformed over the last 2 decades, providing an inspiring North Star for the industry. The TSEP (Titan Supplier Engagement Protocol) seeks to achieve a similar thing for vendors who cut and polish
the diamonds we use.
