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A Mother’s Day Gifting Story by SKINN – Celebrating Her Unique Essence

Discover SKINN’s heartfelt Mother’s Day story that honors every child’s unique view of their mother — from her quiet strength to her fierce love. A tribute through fragrance and memory.

Titan Vanam Heralds a Greener Tomorrow

On World Earth Day, Titan Company Limited launched Titan Vanam, a 45-acre afforestation project in Hosur, Tamil Nadu, planting over 208,000 saplings to restore degraded tropical thorn forest and promote sustainability.  

CaratLane Celebrates Akshaya Tritiya with Brilliance of Sol & Luna

Celebrate Akshaya Tritiya with CaratLane’s Sol & Luna collection and get a free 0.5g 22KT gold coin on every ₹30,000 purchase.

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  • Ck Venkataraman Mission Make Titan Every Womans Best Friend

Ck Venkataraman Mission Make Titan Every Womans Best Friend

From starting as a watchmaker in 1984 to perfumes, sarees, watches, jewellery, bags, diamonds, and more today, Venkataraman envisions a world where women dab and drape themselves in Titan—not only in India, but in many parts of the world

CK Venkataraman has a dream, or perhaps a plan. By December 2025, when he hangs up his boots as the managing director of Titan after a six-year stint, he likes to imagine a world where Titan is truly synonymous with being a woman’s best friend. “I would like millions of women coming out of their shower in the morning, starting with wearing the Titan Amalfi Blue or Noura perfume, putting on a Taneira saree, wearing a Titan Raga watch, putting on a Tanishq pendant, taking up a Titan Irth bag, and putting a CaratLane diamond into their bag for an evening party,” Venkataraman, the managing director of Titan Company tells Forbes India over a video call. That’s almost the entire bouquet of offerings from Titan that started out as a watchmaker in 1984.

That dream isn’t just limited to India, where he knows he stands a chance of making it work, especially if the company’s growth in recent years is anything to go by. “I would like this to happen in many parts of the world,” Venkataraman says. CKV, as he is commonly known on Titan’s sprawling campus, Integrity in Bangalore, has won the Forbes India Leadership Award for his ability to transform the existing business, clarity on strategy, and superior financial performance. Under his leadership, Titan’s profit grew nearly 150 percent in 2022, from ₹876 crore to ₹2,180 crore.

Since he took charge in 2019, the company’s revenues have grown from ₹19,000 crore to nearly ₹28,000 crore in 2022 and it is poised to better those numbers by the end of the current fiscal.

That’s some phenomenal numbers for what’s Tata Group’s second-largest company by market capitalisation. Titan has six divisions under it, a watches and wearables business, a jewellery division, an eyewear business, fragrances, and fashion accessories, a women’s clothing business, and an international business covering all the above categories. The company also has licensed brands such as Tommy Hilfiger and Police in India. But, even then, for Venkataraman, who took over the corner office in October 2019, after Bhaskar Bhat, the well-known former MD resigned after 17 years, the ride hasn’t been entirely smooth. Before he took charge as the CEO of the company that has over 2,100 stores across categories such as watches, eyewear, and jewellery, and brands such as Zoya, CaratLane, Mia, and Tanishq, Venkataraman had been the CEO of the jewellery arm.

Then, four months after he took the top job, Venkataraman was staring at chaos with the Covid-19 crisis that wreaked havoc across the global economy. “The first quarter of the first year of my new year was looking to be terrible in terms of financial performance,” Venkataraman says. “But we don’t take ourselves very seriously at Titan and we were not worried about being judged by the financial performance of the year. Therefore, I didn’t need to squeeze every penny.”

Instead, he knew he needed to turn his attention to those being hit hard by the pandemic, including distributors, partners, franchises, and off-roll employees. “I knew I would be judged more on my character, and I would certainly judge myself on my character and my resilience when it came to how I dealt with the more disadvantaged people,” Venkataraman says. “So, we put all of them first and didn’t think of cost-cutting at all. And that’s a very gentle and compassionate way of dealing with the stakeholders.”

A Team Effort

Despite the phenomenal run of late, CKV prefers not to take all the credit and instead prefers to call it a team effort. In 2019, the company decided to rejig and restructure decision-making at the top at a time Bhaskar Bhat was leaving.

“Many new people came into their roles in the last three years,” says Venkataraman. “Our CFO is two years old; our CPO is two years old. The three main business CEOs are three years old or less. In fact, all six CEOs are new. So, in a way, there has been a collective change in the style.” Shortly before Bhat had handed over the reins, the company had rejigged the roles for the CEOs of new businesses by getting them to directly report to the MD, including the international business of Titan. “So, we created three new verticals and brought in three new CEOs from within and from outside,” adds Venkataraman.

That meant Venkataraman was working with an entirely new structure when he took over. A desire by the new teams across senior roles to outperform meant that Titan found itself on a strong footing. “Almost the top 20 people were new in their seats. That’s a huge change,” Venkataraman says.

But, more importantly, it was Covid-19 that came as a blessing in disguise. Already, starting in 2017, the company had laid the groundwork and invested heavily in ramping up its online platforms by investing across multiple technologies, CRM (customer relationship management), data analytics and e-commerce.

“That really came in handy in the first quarter of FY21,” Venkataraman says. “As Covid-19 happened, the public’s desire for trusted brands increased. The Tata brand became much stronger.” Then, over the past year, as Covid-19 became a memory, Venkataraman reckons India’s fast-paced growth, especially amid a global slowdown, has helped the top two income segments in the country grow rapidly. “Titan’s customer segments are aligned to the top two income segments in the country. All these are sort of coming together to help us perform.”

Covid-19 also gave an impetus to the group’s omnichannel play, which Venkataraman believes will now be the mainstay for the group. “We were able to really leapfrog from total brick-and-mortar to a decent omnichannel within 4-5 months,” Venkataraman says. “Even though the safety-related reasons for going to stores have totally collapsed and people are loving to come to the store, what we have established in the second half of FY20 on omnichannel and related aspects, are really the foundation of our current performance and our growth.”

“In many ways Titan draws similarities to ITC,” says Harminder Sahni, the founder and managing director of consultancy firm Wazir Advisors. “They built up a huge distribution network and once they realised they have that, they began building other businesses that can capitalise on that. Titan has women’s mindshare, and they are building on that. But, unlike the gold and jewellery business where they have a stronghold, the other businesses have heavy competition, and numerous players, which might make scaling up not very easy.”

“Titan’s regionalisation strategy in key focus markets (regions where it has a lower market share than its national average) is bearing fruit with market share gains in regions such as South and East,” ICICI Direct Research said in a report in February 2023. “Titan continues to be one the fastest growing discretionary companies in our retail coverage universe. Robust performance in challenging times reaffirms our thesis of long-term market share gains for Titan. It has, over the years, withstood challenges and emerged as a resilient player. We believe Titan is a structural growth story and appears to be a key beneficiary of the unorganised to organised shift in the Indian jewellery market.”

Miles To Go

For now, Venkataraman, who loves running and cooking, apart from his penchant for Hindi songs, has his hands full at work.

While expansion across categories remains the prime focus, CKV is also leading a formidable push towards inclusivity and diversity at work. “We’ve been a socially conscious company from the beginning,” Venkataraman says. “But much more action, and much more work to be done on diversity and equity. And I’m personally at the centre of the company programmes around ESG and DEI.”

That apart, ramping up international operations, in addition to multiple stakeholder focus and creating newer categories, will likely keep the 62-year-old busy in the years to come. So, will Titan soon be selling crop tops and tank tops for women? “Who knows?” Venkataraman quips as he dashes off for his evening session of Hindi songs

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