"Alia Bhatt Stars in Titan Raga's Bold Self-Love Campaign

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Alia Bhatt Stars in Titan Raga's Bold Self-Love Campaign

The campaign features the brand ambassador and actor Alia Bhatt. The campaign consists of a film through which the brand aims to encourage women to love themselves boldly. In the film, Bhatt is shown choosing the brand’s watch in each scenario such as if a woman likes delicate raga watches then people will think that she is not strong and if a woman is young then people will say “bachi hai, akal ki kachi hai. The film emphasises on not listeningto others and to love yourself. The ad film ends with Bhatt singing ‘no’ in Titan’s soundtrack which was of Mozart’s 25th