Irth- Thoughtfully Designed Women’s Handbag Brand
Titan Company has announced the launch of its latest brand, IRTH
IRTH from the House of Titan is a thoughtfully designed women’s handbag brand. Every woman carries a bag and owns multiple. However, to this huge potential market, the existing solutions today are largely catering to the vanity. Hence, Titan sees potential in organised styling as a space that is unoccupied by anyone. Also given the large loyal base of women consumers that Titan caters to, this is yet another endeavour to enhance her every day. Bags thoughtfully designed for women of today to elevate their everyday. Designed with deeper understanding, delivering premium quality at an affordable price. IRTH the next big venture from Titan addresses its consumers’ evolving ambitions by presenting a trusted, women’s bag brand that responds to all their requirements. Commenting on the launch, CK Venkataraman, Managing Director, Titan Company Limited said, “Titan has continuously pushed the boundaries to offer elevating experiences with our products. We saw a huge potential in the women’s bags category and are delighted to explore the opportunity with the launch of IRTH. The brand IRTH represents the values and trust of Titan and our understanding of the women consumer and their evolving needs. We are proud to present a brand that is centred on design and functionality.” Delights is a range of special bags. Many specific need based bags today are carrying solutions but are not the most stylish. Delights range is an evolving cluster starting with Mom Bags. Mom bags come with insulated milk bottle slots, changing mats, water repellent slots for soiled clothes, and can be hands free with detachable straps to be hooked on to the stroller. There many more little pockets to organise the little things of both mom and the baby. Detachable Organisers cluster is here to make mobility styling organised. The launch pack comes in four different sizes, S, M, L & XL, basis the carrying needs.
