Xylys launches its 'Different by Design' collection
To bring alive the idea of unique elements in the ergonomic designs of the Xylys collection, the brand launched a product-driven ad film. Xylys being a brand that portrays aesthetics and elegance impeccably, the film represented the collection in a simplistic approach wherein the watch balances itself weightlessly next to a host of bubbles.
Sirish Chandrashekar, Head, Marketing, Titan Watches, said, "Differentiated design is at the core of Xylys' product philosophy. Air, the watch featured in the film, is made with titanium and is very light even though it doesn't look that way. The film brings out its lightness through an interesting metaphor. This is just one illustration of how Xylys is different by design."
Conceptualised by Famous Innovations and directed by Shwetabh Verma, the film is nothing short of a visual poetry. The film was supported by outdoor, digital and on-ground activations.