India’s most loved kids’ watch brand from Titan has revamped its brand identity with the essence of encouraging the kids to think beyond boundaries and at the same time, flaunt their fashionable and cool avatar to the world. Drawing design inspiration from the world of ‘modern imagination’, the brand caters to the new age kids who love to think creatively and express themselves in fun and fascinating ways. To champion children with an innovative bent of mind, the brand launches ‘Zoop Ana-Digi’, the first analogue-digital watch collection from Zoop. With this revamp, the brand is reaching out to young storytellers in an effort to connect with kids who are utilising new-age mediums and technology to express their creativity and talent. As part of its rebranding initiative, Zoop announces the launch of "Hello Imaginators," a nation-wide hunt for the next set of imaginators, in association with the World Cadet Chess Champion 2022 in the under-8 category, Charvi Anilkumar, on the occasion of Children's Day.
From a children's brand that bubbled with gleeful energy, Zoop has transformed its brand identity into one that is modern and innovative while being fun and fashionable at the same time. Zoop, in response to the changing preferences and evolving aspirations of children, presents a visual world in the form of a creative imagination playground to daydreamers, allowing them to express themselves. Titan Company Ltd. marketing head of watches and wearables division Sirish Chandrashekar said, "We are excited to launch Zoop with innovative messaging that will connect deeply with the new-age kids. Introducing vividness and magic with its transformation, the brand acts as a badge of creative imagination for kids who think beyond the boundaries to create a world they imagine by using advanced technology. We have also launched the "Hello Imaginators" programme for the same, to recognise the young imaginators from across the country who truly represent what the brand stands for and encourage them to pursue their desired fields."" "I am thrilled to be associated with the "Hello Imaginators" programme by Zoop. Just like me, there are so many children in India who are dreaming big, striving every day to make their dreams come true across different fields. This is a wonderful initiative by Titan to recognise and reward such talents and bring them to light," added Anilkumar.
