Sonata launches new sub-brand ‘Poze’

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Sonata launches a new sub-brand Poze

Poze’s first line is a celebration of style and variety, crafted to suit both men and women who are actively seeking to elevate their fashion quotient. The collection is a reflection of today’s contemporary fashion, offering timepieces that add a touch of sophistication and trendy appeal to any outfit. To kick off the sub brand launch, Sonata collaborated with the creative minds at DDB Mudra Group, a marketing and branding agency, to produce a captivating campaign film titled “What’s Your Poze?” The film not only showcases the unique charm of Poze watches but also invites individuals to explore their personal style and express themselves through the brand’s distinctive timepieces.The brand is targeting the youth with its new range of watches and expects its affordable pricing coupled with the latest designs to boost sales. Poze has curated a line of watches for men that seamlessly balance the latest style trends with a sense of bold confidence. The collection boasts a contemporary mix of colors and plating, ensuring that each timepiece is a statement of individuality. For women, Poze introduces an array of timepieces featuring elegant dials and select styles accented with delicate gemstones. The collection offers a palette of hues, from soft pastels and warm rose gold to bold and statement colors, allowing women to express their style effortlessly.

Commenting on the launch, Prateek Gupta, head of marketing at Sonata in a statement said, “At Sonata, we are dedicated to bringing the latest in fashionable timekeeping to our discerning customers. With Poze, we continue this tradition by offering a range of watches that are as much about making a personal style statement as they are about timekeeping.” “We invite the youth to define their style statements with Poze’s stunning selection, available at price points that make fashion-forward timekeeping accessible to everyone,” he added.

Poze watches have been priced between Rs 725 ($9) to Rs 1499 and will be available for purchase at Sonata’s official website and retail outlets As Poze takes its place in the world of contemporary fashion, Sonata invites individuals to define their style with the stunning selection of watches from the Poze collection. It’s not just about keeping time; it’s about making a statement. Explore the world of Poze and discover timepieces that resonate with your unique style and personality

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