Poze by Sonata, the sub-brand known for blending contemporary fashion with timeless watchmaking, proudly announces its latest collection for Spring & Summer 2024. This season, Poze by Sonata introduces an exciting palette of colours and styles, inspired by the vibrant hues of spring and the warm glow of summer sunsets.
Crafted with precision and care, the new collection caters to trendsetters and fashion enthusiasts of all genders, offering a variety of watches that speak to their unique style narratives. Each piece in the collection not only reflects Poze’s commitment to quality and craftsmanship but also resonates with the desires of the modern consumer to stand out in their social circles.
"Our Spring & Summer 2024 collection is designed to complement the dynamic lifestyles of our customers," says Prateek Gupta, Head of Brand - Sonata. "With a focus on quality, accessibility, and trendsetting designs, we continue to deliver timepieces that are not just accessories but essential parts of our customers' daily lives and expressions of their personal style."
Capturing the essence of the Gen Z and Zillennial mindset, the campaign challenges conventional notions of perfection in photography, embracing the notion that every moment, regardless of its imperfections, is inherently capture-worthy. In an era dominated by short-form content platforms such as Reels and Shorts, the campaign urges individuals to be their spontaneous and authentic self, encouraging them to #DontPauseToPoze.
Catering to the dynamic lifestyle of today's generation, Poze by Sonata ensures that fashion-forward individuals can effortlessly capture their moments on the go. The collection embodies the belief that the moment transcends the individual, making each moment a fashion statement with our exquisite timepieces.
The campaign showcases the allure of Poze by Sonata watches, capturing the essence of global fashion trends at accessible price points for today's youth. Featuring a contemporary blend of colors, plating, and forms, the collection encompasses the latest fashion trends, including serious blacks, chocolate browns, Millennial Pinks, and Bold Metallics.
Priced between INR 695 and INR 1695, the Spring and Summer collection from Poze by Sonata is now available on Sonata’s official website and at retail outlets across India.
Explore the collection today and find your perfect style companion for the season at www.sonatawatches.in
