In the heart of Bombay's historic precinct of Kala Ghoda, where culture, luxury, and heritage converge, Noel Tata, Vice Chairman of Titan Company Limited, and Ajoy Chawla, CEO of Titan’s Jewellery Division unveiled Zoya’s exquisite new diamond boutique, the 10th in the country. Over the last fiftee n years, atelier Zoya has redefined the way fine jewellery is experienced in India, presenting rare pieces that celebrate a woman’s journey to her soul. The new boutique at the iconic Brady House, has been meticulously curated to create an immersive experience into the inner layers of the Zoya world and its artisanal spirit – minimal yet intricate, effortless yet elegant.
“Luxury in India is coming of age,” said Noel Tata. “Zoya from the House of Tata is a beautiful embodiment of a luxe brand born in India but relevant globally.”
Brady House is a masterpiece of Indo-Saracenic architecture and original details, such as grand ornate mouldings and columns, have been preserved to create a space that is both timeless and contemporary. Fusing traditional karigari and modern design,Delicately crafted paper art and wall etchings echo stories of inspirations behind Zoya’s rare creations. High ceilings and large windows flood the space with natural light, creating a bright and airy atmosphere. Signature chandeliers cast a soft glow on lush feminine interiors in hues of skin, white, blush, and champagne, thoughtfully designed to remind the Zoya woman that she is at the heart of this dramatic story.
