A look inside Zoya’s new store at the Taj Mahal Palace in Mumbai
Synonymous with luxury and fine taste, Zoya serves a unique homage to its legacy as a fine jewellery brand with its new store at the Taj Mahal Palace in Mumbai. On February 21, 2023, the brand opened its sixth store in the country—in an intimate and sophisticated space that blends contemporary Art Deco and classic styles. The best way to brighten up any occasion is jewellery, and with a newly launched store in one of the city’s most iconic landmarks, Zoya brings the best of its collections for jewellery lovers and aesthetes. The store launch marks the coming together of two great Tata brands, Zoya and the Taj, to give audiences an elevated luxury offering. With its all-white space, wooden accents and cabinets, and a beautiful geometric spiral design that seamlessly wafts through the store’s expanse, it evokes a sense of understated opulence and grandeur. Zoya’s ascent to glory is marked by several breakthroughs, among which innovation and technique are a mainstay. The brand’s timeless pieces are inspired by the concept of fluid design and detail to intricacy. But what makes them a favourite among celebrities, including Gauri Khan? If one delves into their archives and recent collections, what makes the brand stand out is its myriad of options for all kinds of jewellery enthusiasts with admirable detailing. From exceptional gemstones like emeralds, tourmalines, morganites and solitaire diamonds, Zoya’s jewels are strong, contemporary and feminine at the same time. The thoughtfully designed store is a testament to Zoya’s love for creating wearable art and reflects the brand’s passion for effortless, artisanal pieces.
