Pioneering Tech and Innovation with CTS

Tanishq x Rahul Mishra Take Paris by Storm with Cardi B

Tanishq made a dazzling return to Paris Couture Week for the third time, reinforcing its global presence and design leadership as the official jewellery partner for...

Tanishq and De Beers Usher in a New Era of Diamond Transparency

Tanishq, India’s most trusted jewellery brand, in partnership with De Beers Group, has unveiled the first-ever...

Zoya and Alice Cicolini Launch Limited-Edition Enamel Jewellery Masterpieces

Zoya partners with British designer Alice Cicolini for its first international collaboration, unveiling a limited-edition capsule that honors India’s rich enamel craftsmanship.

Pioneering Tech and Innovation with CTS Function

Innovating For Tomorrow
The CTS function was set up a decade ago having discerned the need for a specialised unit that goes beyond the near-term aim of sustaining and expanding. We create remarkable, paradigm- shifting encounters and industry-first solutions for our customers across our business verticals.

From Insights to Ideas
We leverage consumer insights to anticipate future trends and behaviours, crafting a unique value proposition. Specialised centres of excellence drive our pursuit of Horizon 2 and Horizon 3 opportunities in areas like metals, smart sensors, non-invasive technologies, non-metals, specialty materials, mechanical engineering, and industrial design.

Open Innovation
We embrace the power of co-creation, collaborating with employees, vendors, franchisees, Tata Group companies, start-ups, universities, and research institutions. Notably, our partnership with IIT Madras has led to the establishment of the 'Titan Innovation Hub' in the IIT Madras Research Park.

Notable Innovations

Extending the sparkle of jewellery

Our patentable materials ensure the longevity of traditional Kundan and Polki jewellery, preserving ...

Jewellery Finishing

We prioritise the well-being of our karigars, the environment, and our consumers. Our innovative sur...

Store-front Demonstration

Embodying the values of Trust and Transparency, we demonstrate our product's qualities through low-c...

Connected supply-chains

Through our Digitalisation efforts, we are connecting and revitalising the weaver-based supply chain...

Sustainable Eyewear Frames

Our Naturewear frames have been crafted from Castor seeds

Enabling Micro-Retail

Our unmanned devices with self-checkout enable seamless purchases of gold coins in under two minutes...