CaratLane's Omni-channel Approach and Innovations

A Mother’s Day Gifting Story by SKINN – Celebrating Her Unique Essence

Discover SKINN’s heartfelt Mother’s Day story that honors every child’s unique view of their mother — from her quiet strength to her fierce love. A tribute through fragrance and memory.

Titan Vanam Heralds a Greener Tomorrow

On World Earth Day, Titan Company Limited launched Titan Vanam, a 45-acre afforestation project in Hosur, Tamil Nadu, planting over 208,000 saplings to restore degraded tropical thorn forest and promote sustainability.

CaratLane Celebrates Akshaya Tritiya with Brilliance of Sol & Luna

Celebrate Akshaya Tritiya with CaratLane’s Sol & Luna collection and get a free 0.5g 22KT gold coin on every ₹30,000 purchase.

The Omni-channel Approach

Since 2008, CaratLane has embraced technology, recognising the need for an omni- channel approach. Our website, app, and physical stores create an integrated experience, empowering customers to effortlessly engage with the CaratLane universe.

Store Cards
This is an innovative online feature that delivers a seamless omni-channel experience. It allows customers to explore our entire inventory across all stores, effortlessly identifying their favourite designs and conveniently scheduling visits. It gives the freedom to try any product at any location.

24-hour Delivery
Technology driven automation helps us with faster product delivery. Through accurate delivery date predictions and specific time slots in 95% of cases, we offer a 24-hour delivery service to customers in major Metros and Tier 1 cities.

EZ
Our mobile Point of Sale (POS) software is designed to seamlessly integrate online and in-store retail experiences. This app enables customers to filter and explore an extensive range of designs, with real-time information on product availability across CaratLane stores. EZ equips our jewellery consultants with valuable insights, enabling meaningful conversations and enriching the overall experience.

OneView
This in-house solution empowers jewellery consultants with a holistic customer view, ensuring consistent service across all touchpoints. With intelligent machine learning algorithms predicting customer sentiment, any consultant can access OneView at any time to provide customised assistance and a tailored journey.

A Seamless Future

CaratLane will continue to enhance features on the website, app, and retail POS. Initiatives like personalised marketing through Al, using technology to enhance gifting messages, and implementing generative Al for bettering customer interactions have already been deployed.