Personalised Customer Experiences at Titan Company

CaratLane Launches ‘Runway’ Collection Celebrating Women in Aviation

CaratLane unveils its ‘Runway’ collection—India’s first jewellery tribute to women in aviation—celebrating pilots and crew through elegant, aviation-inspired designs.

A Mother’s Day Gifting Story by SKINN – Celebrating Her Unique Essence

Discover SKINN’s heartfelt Mother’s Day story that honors every child’s unique view of their mother — from her quiet strength to her fierce love. A tribute through fragrance and memory.

Titan Vanam Heralds a Greener Tomorrow

On World Earth Day, Titan Company Limited launched Titan Vanam, a 45-acre afforestation project in Hosur, Tamil Nadu, planting over 208,000 saplings to restore degraded tropical thorn forest and promote sustainability.

Redefining Retail through Personalised Customer Experiences

As a B2C and D2C Company, we emphasise omni-commerce that is both engaging and efficient. We promote data democratisation and offer comprehensive insights for informed decision-making. We are deploying leading edge Al and ML capabilities to deliver personalised recommendations, optimise our merchandise and enhance enterprise agility. Some of our recent technology interventions that delighted customers are: Ship From Store (SFS)

Our Omni-Channel Play for convenience and conversion

"Ms. Pooja realised she had forgotten to buy a gift for her husband's birthday which was on the morrow, but with our website's SFS option, we swiftly helped her choose a smartwatch from a nearby store. Delivered in time for the birthday, she was overjoyed!"
Our integrated architecture of e-commerce websites, POS systems and OMS makes Omni- channel possible. Customers have options of selecting products over the online and retail modes.

Prometheus
Our ML platform that enables targeted nudges

"Shruti, a loyal Tanishq customer, typically buys plain gold jewellery, not diamonds. However, our HiLo ML model revealed that customers similar to her purchase diamonds, indicating a potential interest. We suggested availing her anniversary gift voucher and informed the store manager to assist her. The deal was sealed!" This is what Prometheus does - our ML model management platform, orchestrating the lifecycle of machine learning models.It helps our business users make informed decisions across a wide range of challenges.

Net Promoter Score
Our approach to enhance Customer Loyalty

In the EyeCare Division, we prioritise measuring customer satisfaction during product usage. Our feedback system captures experiences, automatically feeding data to our CRM. We promptly address detractor responses."A dissatisfied customer at Titan Eye+ had lens clarity issues. We promptly engaged and resolved the problem. In the subsequent NPS survey, the customer transitioned from detractor to promoter, acknowledging exceptional customer service."

Digital Platform for Dealer Partnership
State-of-the-art interface

Our micro-services application connects with our ERP for real-time updates on prices, inventory, new products and schemes. Dealers can easily place orders for top-selling variants. Our mobile app ensures a frictionless experience for millions of orders.

Future
We are prioritising analytics-driven personalisation across brands and channels. We continue to merge physical and digital domains, bringing in-store experiences to customers' homes.