Inside CaratLane: Understanding the Millennial Market

A Mother’s Day Gifting Story by SKINN – Celebrating Her Unique Essence

Discover SKINN’s heartfelt Mother’s Day story that honors every child’s unique view of their mother — from her quiet strength to her fierce love. A tribute through fragrance and memory.

Titan Vanam Heralds a Greener Tomorrow

On World Earth Day, Titan Company Limited launched Titan Vanam, a 45-acre afforestation project in Hosur, Tamil Nadu, planting over 208,000 saplings to restore degraded tropical thorn forest and promote sustainability.

CaratLane Celebrates Akshaya Tritiya with Brilliance of Sol & Luna

Celebrate Akshaya Tritiya with CaratLane’s Sol & Luna collection and get a free 0.5g 22KT gold coin on every ₹30,000 purchase.

Inside CaratLane: We Think Millennial

So, who is the millennial buyer? They are confident and independent, capable of making all their decisions. They are a ‘me customer’ who look for anchors other than price — in fact, money isn’t a factor, as EMIs are a new reality, and most youngsters spend 10 times their salary. Millennials need new things and a hook to hold on to the brand — it could be design (like us), a social cause, or something else.” They are early adopters of trends, too, he says. They are a product of a different generation and strongly believe that their tastes and preferences reflect that. Keen observations like these by founder and CEO Mithun Sacheti makes CaratLane the leaders in the online jewellery market.

Technology goes a long way in building this millennial brand. Forty per cent of CaratLane’s business comes from its 3D app — they are still the only one in the world that lets people virtually try on jewellery.

Impulse buying is another factor for their success, says Sacheti, especially since millennials do not believe jewellery is an investment. It is the everyday-quality that draws their attention. And this is where CaratLane helps push sales with predictive analysis. “The buying peak is at the beginning of the month, so if we time salary, an occasion and sale, we help them ‘pre-pone’ gratification,” says Sacheti.

Press Contact

Contact Us For Official Media Purposes

CaratLane Celebrates Akshaya Tritiya with Brilliance of Sol & Luna

Celebrate Akshaya Tritiya with CaratLane’s Sol & Luna collection and…

A Mother’s Day Gifting Story by SKINN – Celebrating Her Unique Essence

Titan Vanam Heralds a Greener Tomorrow

CaratLane Celebrates Akshaya Tritiya with Brilliance of Sol & Luna

What's Ticking

Inside CaratLane: We Think Millennial

Contact Us For Official Media Purposes

CaratLane Celebrates Akshaya Tritiya with Brilliance of Sol & Luna

CaratLane Inspires Women to Celebrate Their Achievements

CaratLane’s Latest Engagement Rings - A Perfect Blend of Love and Innovation

CaratLane Unveils Disney’s The Lion King-Inspired Jewellery Collection

CaratLane Launches Its First International Store in the USA

CaratLane Unveils Festive Edit – Celebrate Diwali with Sparkle

CaratLane Unveils Utsav Collection – A Festive Celebration of CaratLane Jewellery

CaratLane celebrates the ‘Everyday Vows’ in its latest campaign

CaratLane Unveils World's First Jewellery with Embedded Video Messages

Celebrate the Festivities with CaratLane's Alpona Collection

CaratLane x Harry Potter: A Magical Jewellery Collection

CaratLane Celebrates Life’s Milestones with Solitaire Jewellery

CaratLane’s ‘Khul Ke Karo Express’ Campaign Celebrates Valentine’s Gifting for Every Bond

CaratLane celebrates 7 years of beautiful changes

All NEW CaratLane Design Incubator

Inside CaratLane: Understanding the Millennial Market

Online jeweller CaratLane to break-even by FY20