To reach out to and inspire more women, CaratLane collaborated with renowned artists from UnErase Poetry, including Priya Malik and Sainee Raj, thus amplifying the message through compelling storytelling.
Shaifali Gautam, CMO – CaratLane, said, “Women often downplay their wins—only 30% of women celebrate their wins. That insight was too powerful to ignore! With #WearYourWins, we want to create a cultural shift, redefining self-celebration by encouraging women to honour their victories with jewellery. In the larger picture, this effort even aligns with our brand motto of Khul Ke Karo Express, helping women express their wins by rewarding themselves.”
As a special gesture to encourage women to celebrate themselves, CaratLane is offering a FLAT 10% OFF on over 3000 stunning diamond designs from 7th to 9th March. Whether it’s a milestone achieved or a personal triumph embraced, the brand’s everyday diamond jewellery serves as the perfect reminder to cherish and #WearYourWins with pride. Customers can browse the designs online on www.caratlane.com or visit the nearest store.