India’s leading omnichannel jeweller, CaratLane – A Tanishq Partnership, in collaboration with Warner Bros. Discovery Global Consumer Products has launched a brand-new collection today that celebrates one of the world’s most loved and magical film series, Harry Potter. The collection arrives with the wonder of spellbinding diamonds through caratlane engagement rings, bracelets, earrings, necklaces and watch charms. This is just in time to gift to one’s beloved witches, wizards, and muggles this holiday season and in the new year.
Wizarding world fans in India can celebrate some of their favourite characters, icons, and magical wonders with jewellery cast in 14kt gold which is embedded with diamonds, enamel, gemstones, pearls, and a touch of radium for a glow-in-the-dark surprise. This exclusive collection consists of 61 iconic and timeless designs which millions of Gryffindors, Slytherins, Hufflepuffs, and Ravenclaws across age groups can wear and enjoy. Kinnari Shah, Head of Design, CaratLane said, “CaratLane has always strived to bring innovation to jewellery design and the launch of Harry Potter x CaratLane takes the brand one step ahead. Catering to different budget friendly gifting options, all designs of this collection are available in the price bracket of Rs. 4,500 - Rs. 25,000.
Showstopper pieces include a movable time turner bracelet that turns, snake ear cuffs for the Slytherin house fans, Triwizard cup and winged key necklaces that glow in the dark. Favourite icons like the snitch, glasses and lightning bolt scar, Hogwarts crest and a Patronus charm and pieces with customisable names and initials are also included.” Jennifer Pandya, VP Marketing, CaratLane said, “By launching the Harry Potter x CaratLane collection, we are also trying to target a new audience; teens, tweens and those in their early 20s. These designs are sure to fascinate them and their love for the Harry Potter franchise and create a sense of nostalgia with these designs. This collection aims to widen the target market towards younger age groups as well and the price range of this collection also facilitates this.”
The collection was launched in Mumbai today amidst much fanfare providing a glimpse into the Harry Potter x CaratLane collection to loyal CaratLane customers, fashion and jewellery influencers and several media houses. The fans can browse and buy the collection at any of the 160+ CaratLane stores across India or on the official website - www.caratlane.com. These designs are also available to try from the comfort of your home with the CaratLane Try At Home feature.
