What's Ticking

 

Scroll Down

Mia celebrates women who bring their best to work

To celebrate the spirit of a working woman, Mia by Tanishq, launched a campaign titled – 'Best at Work'. 

Click here to watch the video

Conceptualized by Lowe Lintas and with a voice-over by Actor-director Nandita Das, the film captures moments from the different work lives of six women. The film talks about how women are committed to be their best at work - by doing great work and by looking good as well. With a strong narrative to support the video, the video communicates that a focused woman remains unperturbed by these negativities at work and assures that those are the last things on her mind.

Deepika Tewari, General Manager – marketing, jewellery division, Titan Company, said, “Mia by Tanishq has always empowered and celebrated the modern working woman. Being the strong-willed performer that she is, today's working woman rises above prejudices and brings her best self to work every single day. She does all this by looking her best, too. This undying spirit is what we have brought to life in the latest film for the brand, and we are proud to say that three of India’s most influential working women have launched the film for us. May this tribe of working women continue to grow and look great while doing great work.