Mia partners with Pinkathon to bring about a revolution for women
Deeply rooted in values that celebrate the strength of the modern women, Mia by Tanishq sought to be a part of a movement that is all about bringing a radical change in the lifestyle of a working woman. And thus it embarked on a journey that propagates good health while sparking conversations around breast cancer with Pinkathon, a women's only marathon held across cities in India.
Pinkathon is a magnificent effort that witnessed participation of 10,000 women per city, across 8 cities, who truly embody the spirit of empowerment beyond measure. In fact, Pinkathon receives one of the largest ever turnouts for the 5 Km run. Mia supports this movement as the title sponsor of its 5k run.
As a brand, Mia by Tanishq believes in celebrating the working women of today who are breaking through the proverbial glass ceiling and taking bigger strides towards their professional ambitions. As Ms. Deepika Tewari, General Manager – Marketing, Titan Jewellery Division, Titan Company Limited said, "Women today need to start looking into their own well-being and health. By nature, they care more about every member in the household and put themselves last, and hence we are here to reaffirm their minds towards a wholesome lifestyle for themselves."