Tanishq #DuaKaSona – A Story Of Blessings
Each piece of Tanishq jewellery comes with the blessings of the lives it has touched. Just like our parent company Tata, Titan and Tanishq has always been associated with goodness. We have taken sincere and proactive steps to uplift and support the lives of its Karigars, to build an environment-friendly system and in the end give back to the society. Tanishq walks the complete mile for ensuring healthy and dignified working conditions for the karigars. The brand also runs several initiatives for empowering women, for instance enabling the first ever all –women’s self-help karigar group, providing skilling and livelihood opportunities to women and supporting the education of girl children through the Titan Kanya initiative. Tanishq also works towards creating a more sustainable future by using recycled gold and almost 40% of the gold used here is recycled. These very blessings from the karigars, the numerous women who have benefitted from the initiatives and from the environment as a whole is what makes it ‘DuaKaSona’.
While we have always been conscious of our responsibilities towards the community and the environment, the recent Covid-19 threat urged us to do more not just for our Tanishq family but for society at large. From ensuring livelihood and safety of our karigars to providing essentials, medicines and PPE to the needy, we walked the extra mile to stand beside everyone we could during this unprecedented crisis!
And every effort in this regard, big or small, earned us blessings which got etched in out gold!
When you choose Tanishq, you bring home jewellery that is blessed by our karigars, their families and essentially every person who we have been able to help in any way. Thus our jewel pieces carry the love, care and blessings of every life they touch! Visit https://www.tanishq.co.in/duakasona to catch a glimpse into the heartwarming journey of our wonders!
