The ‘Celeste x Sachin Tendulkar’ Solitaire Collection
Twelve years ago on April 2, 2011, the golden moment finally arrived for legendary cricketer Sachin Tendulkar, when he achieved his dream of winning the World Cup after six attempts. For Tendulkar, the journey began in 1983 when he started out like a rough diamond before he reached icon status in the world of sports winning that trophy. On the anniversary of India’s 2011 World Cup victory, Tanishq, one of India’s leading retail jewellery brand that is owned by the Tata Group, unveiled ‘Celeste x Sachin Tendulkar’ solitaire collection. The 100 limited edition solitaire collection pays homage to the Master Blaster’s achievements celebrating his 100 international centuries and the unifying spirit of cricket.
Each solitaire piece—the range includes rings, earrings and bracelets for men and women—is crafted with a diamond-cutting technology that is protected by no less than six patents. The limited edition falls under 0.006 percent of solitaires available worldwide in the D-Flawless 1 Carat category. A finger ring designed to reflect 11 hands holding the World Cup trophy is a special one for Tendulkar from the edition. “The 2nd of April 2011 was the best cricketing day of my life. And that is what it reminds me of when I look at this ring,” the cricketer revealed at the launch that . Just like it took a team effort to win that faithful day, so is his collaboration with team Tanisqh to bring something rare and innovative. “There were multiple guys around us who polished our careers,” Tendulkar said at the launch. “And we all individuals got together as a team and did something special.”
“This is a collection of diamonds that actually goes across the board called Celeste and due to the patented technology, which makes the light properties of solitaire extremely rare and exclusive,” says Arun Narayan, VP—Category, Marketing & Retail, Tanishq, Titan Company Limited. “What really sets them apart is the light properties.” When Tanishq was looking for people whose achievements reflected these properties of excellence and brilliance, Sachin Tendulkar was the natural choice. "Even after a decade or 11 years, nobody has come close," said Narayan. “So, for us, that was a marker of what we wanted to communicate."
