A Tribute to the Women of Bengal
Tanishq Celebrates Real Aishanis Of Bengal This Durga Pujo
The rhythmic beats of 'Dhak' reverberate, and the soul-stirring Pujo shankha songs fill the air—the spirit of Pujo is in the air. As Bengal eagerly awaits its most treasured celebration, Tanishq, India’s largest jewellery retail brand from the house of TATA, proudly unveils its exclusive Pujo collection –
‘Aishani’, a tribute to the spirit of Shakti embodied in every Bengali woman, represented through various avatars of Maa Durga and
‘The Real Aishanis of Bengal’.
The 'Aishani' collection is inspired by Pujo's essential elements—the fragrant shiuli and kash phool blossoms, and the vibrant Pujo pandals. Aishani by Tanishq embodies unmatched craftsmanship, presenting handcrafted gold jewellery adorned with ornate design motifs and intricate filigree work. The collection was introduced by the celebrated Bengali actress,
Ms. Mimi Chakraborty, at an exclusive launch event at
ITC Royal Bengal, Kolkata.
In a heartfelt tribute to this year's Durga Pujo, Tanishq proudly stands by contemporary women, amplifying their voices. The collection warmly honours the inspiring stories of resilient Bengali women like Jhulan Goswami, Sahana Bajpaie, Paromita Banerjee, and Mimi Chakraborty.
Jhulan Goswami, a former fierce Indian fast bowler, Sahana Bajpaie, contemporary Rabindra Sangeet vocalist along with Paromita Banerjee, who leads a sustainable design brand dedicated to empowering weavers; and Mimi Chakraborty, who has adeptly etched her identity in reel and real world.
Alongside, it unveils the
Aishani platform, dedicated to recognizing and celebrating the women of Bengal. Encouraging nominations of women challenging societal norms, this platform serves as a wellspring of inspiration, recognizing remarkable achievements. It also reaffirms Tanishq's commitment to celebrate Bengal's women and contribute to a more harmonious and equitable society, drawing profound inspiration from Maa Durga.
The collection is a range of gold jewellery masterfully crafted by karigars. Chokers with floral motifs set against the soulful details of pandals, adjustable tie-haars, kaan-earrings with twisted wire straps and dainty stamps and bangles that chime with elegant enamel designs.
